Sky Palette by Nicholas T

I’ve had a great year at Mercury helping to establish a marketing services business and working with many high profile clients to analyze their customer data and develop more effective marketing campaigns including acquisition, retention, and up-sell.  Additionally, we worked to help clients engage with their customers by integrating social media into their existing campaigns. 

Effective immediately, I am open to exciting new opportunities! I have spoken to many of you in the past years and have gotten to know you; so I thought this was an opportune time to let you all know. I also look at this as a chance to get closer to you whether through project collaboration or word of mouth regarding any new opportunities you may know of.  Either way, I’m open to a conversation about it. 

What is it that I do? 

My last official (kind of stuffy sounding but not) title was Director, Marketing Strategy & Analytics, which is a fancy title for developing data-driven, integrated marketing communications campaigns for clients. You can find my traditional resume here. My strengths are 16 solid years of integrated marketing communication (traditional, digital, social). I am very data-driven, which means that the database is where I start with clients. Many companies have amazing amounts of information on their customers. Some are challenged with making the most of that data to deepen relationships with their customers. That’s where I come in. Lastly, engagement is a critical part of any marketing strategy, and I help customers integrate that into their overall campaigns. 

What am I looking for? 

My background is mostly B2B high tech and pharma/biotech companies, and I have also done consulting for over five years. I prefer a full time position at a company that possesses two key qualities since it’s the environment I work best in: 1. Open to change (willing to challenge status quo;  e.g.,  ”this is the way we’ve always done it”)  2. Teamwork is not just a buzzword. People really do work together towards common goals (satisfying customers). 

How can you help? 

Let me know if you see a fit for either your company or another that comes to mind. Let’s talk, do lunch, Skype, etc. I’m open to talking more about it. 

In the meantime… 

I hope to get back into blogging about various topics that will hopefully add value to your lives and continuing my work with Beth Harte and #IMCChat. This is also a great time for me to get in touch with some of the Boston network! I’m only an hour away. 

Feel free to contact me via email, Skype (annabarcelos1) or through my social networks. Looking forward to great conversations and thank so much for reading this post.

I’m officially moving this blog and my lifeinmarketing.blogspot.com blog over to WordPress. Why? It’s been real with Blogger, but WordPress has many features. Some of which I don’t even know about yet.

Not sure which blog name I will keep, but it will be interesting. Everyone who reads my blog will be updated on my transition.

Thanks!
ALB

I have been blogging and writing on various topics related to marketing in both B2B and B2C for a little while now and have realized the impact of social networking on marketing. For 2009, I’m going to move on over to WordPress for one, focused blog. New name, new blog tool, and really diving in to helping others get the most out of their marketing efforts. Since I’ve been in marketing so long (14+ years), I am familiar with traditional and the latest and greatest on-line and social marketing strategies. Additionally I have the resources and sometimes I call it luxury of working for a technology company that offers cost-effective marketing solutions to help businesses stay ahead – recession or not!

Stay tuned and keep in touch because it’s going to be so much fun!

Happy 2009!

Here we go, about 24 days before the end of the year. This is the time when everyone starts thinking about a new set of New Year’s resolutions and new ventures for 2009 whether personal or professional. As I sit here and do the same, I think to myself “How much of these will actually happen?” Don’t get me wrong, I am focused and organized (when I want to be), but I have learned this year that to truly be successful, you need others. Birds of a feather flock together, and I’d have to say, others inspire me. Really focusing on social networking these past six months has enabled me to meet some terrific people that I can bounce ideas off and hear theirs. I must admit helping people professionally or personally makes me feel good. Giving people advice that they can walk away with makes it all worthwhile and inspires me to be the best I can be.

So those of you out there, friends, family, colleagues – you all know who you are – thank you so much for being part of my life and inspiring me to inspire you!

Since I’m a monthly blogger on Boston’s AMA web site, I thought I would share my latest AMA blog post http://tinyurl.com/6je9da with y’all! Peace!

OK, I have had a Twitter account for a while, but my friend Heather from The Mogul Mom is the one who really got me into it recently. Thanks Heath!! (I think). I guess what I love about it is the reason why it’s so popular! They are the best observers of the KISS rule I have ever seen! Where else can you keep up with people and find out what they are up to with only 140 characters of text.

Now the competitive side of me is really aiming to boost my followers! I’m hearing that this is a great way in business as well when it comes to referrals. I personally haven’t realized that myself only being about three days into it, but I know it is going to prove fruitful. As with anything, you get out of it what you put in. With only 140 characters, that’s pretty easy.

So get on there and see for yourself. Follow me! http://twitter.com/ableo2