Focusing on customers

Archive for the ‘social media’ Category

Sky Palette by Nicholas T

I’ve had a great year at Mercury helping to establish a marketing services business and working with many high profile clients to analyze their customer data and develop more effective marketing campaigns including acquisition, retention, and up-sell.  Additionally, we worked to help clients engage with their customers by integrating social media into their existing campaigns.

Effective immediately, I am open to exciting new opportunities! I have spoken to many of you in the past years and have gotten to know you; so I thought this was an opportune time to let you all know. I also look at this as a chance to get closer to you whether through project collaboration or word of mouth regarding any new opportunities you may know of.  Either way, I’m open to a conversation about it.

What is it that I do?

My last official (kind of stuffy sounding but not) title was Director, Marketing Strategy & Analytics, which is a fancy title for developing data-driven, integrated marketing communications campaigns for clients. You can find my traditional resume here. My strengths are 16 solid years of integrated marketing communication (traditional, digital, social). I am very data-driven, which means that the database is where I start with clients. Many companies have amazing amounts of information on their customers. Some are challenged with making the most of that data to deepen relationships with their customers. That’s where I come in. Lastly, engagement is a critical part of any marketing strategy, and I help customers integrate that into their overall campaigns.

What am I looking for?

My background is mostly B2B high tech and pharma/biotech companies, and I have also done consulting for over five years. I prefer a full time position at a company that possesses two key qualities since it’s the environment I work best in: 1. Open to change (willing to challenge status quo;  e.g.,  ”this is the way we’ve always done it”)  2. Teamwork is not just a buzzword. People really do work together towards common goals (satisfying customers).

How can you help?

Let me know if you see a fit for either your company or another that comes to mind. Let’s talk, do lunch, Skype, etc. I’m open to talking more about it.

In the meantime…

I hope to get back into blogging about various topics that will hopefully add value to your lives and continuing my work with Beth Harte and #IMCChat. This is also a great time for me to get in touch with some of the Boston network! I’m only an hour away.

Feel free to contact me via email, Skype (annabarcelos1) or through my social networks. Looking forward to great conversations and thank so much for reading this post.

1. I love all things marketing! Have been in marketing since 1994. I have evolved from traditional marketing to online marketing and now to social marketing and know a lot of stuff. The challenge for me right now is what to do with it all!

2. I like horror movies. Don’t know why since my eyes are more closed than open when I watch them. Stephen King is my favorite, but I like all types from Wes Craven to Dean Koontz to Jon Carpenter. The list is endless. Main reason: they don’t bore me.

3. I love bubble gum, particularly Dubble Bubble.

4. I once had a breast cancer scare. Luckily it was benign and removed. With two- and seven-year olds at the time, I remember thinking, “I don’t have time to die.”

5. I do what I say and say what I do. Those who know me, know I’m there for them.

6. I am blunt to a fault sometimes, but people respect it and never forget it. They initially need band-aids.

7. I am positive and try very hard to be at all times. I have a high amount of energy, and it’s usually contagious.

8. I love to read, write, and listen to all sorts of music from Beethoven to classic Pearl Jam.

9. I love all things spiritual and inspirational.

10. I am 100% Portuguese. Unfortunately, my reading and writing skills aren’t fluent, but I still know enough to be dangerous.

I’m officially moving this blog and my lifeinmarketing.blogspot.com blog over to WordPress. Why? It’s been real with Blogger, but WordPress has many features. Some of which I don’t even know about yet.

Not sure which blog name I will keep, but it will be interesting. Everyone who reads my blog will be updated on my transition.

Thanks!
ALB