Category Archives: marketing campaigns

Friends, I’m looking for new opportunities!

Posted on August 3, 2010 by Anna

  I’ve had a great year at Mercury helping to establish a marketing services business and working with many high profile clients to analyze their customer data and develop more effective marketing campaigns including acquisition, retention, and up-sell.  Additionally, we worked to … Continue reading →

Posted in B2B marketing, blogging, marketing campaigns, marketing expertise, marketing management, marketing strategy, social media, social networking | 9 Comments

All this marketing technology and companies still haven't caught up…

Posted on December 17, 2007 by Anna

Being a marketer at a technology company has many benefits, particularly if it’s marketing technology. For me, marketing has always been challenging when it comes to justifying return on invest of marketing initiatives. The best way to measure return on … Continue reading →

Posted in CRM, email marketing, marketing campaigns, marketing strategy, marketing technology | Leave a comment