Category Archives: email marketing

Consumer Marketers, You Have Your Work Cut Out for You!!

Posted on December 19, 2007 by Anna

I have a new appreciation for being a B2B marketer! It’s no wonder B2C marketers spend millions of dollars to get consumers to even notice them. What do I know, I’m not a consumer marketer…oh no, but it’s worse, I’m … Continue reading →

Posted in Amazon, B2B marketing, B2C marketing, email marketing, eToys | Leave a comment

All this marketing technology and companies still haven't caught up…

Posted on December 17, 2007 by Anna

Being a marketer at a technology company has many benefits, particularly if it’s marketing technology. For me, marketing has always been challenging when it comes to justifying return on invest of marketing initiatives. The best way to measure return on … Continue reading →

Posted in CRM, email marketing, marketing campaigns, marketing strategy, marketing technology | Leave a comment