Category Archives: email marketing

2009 – Focus, Fresh, Full Speed Ahead

I have been blogging and writing on various topics related to marketing in both B2B and B2C for a little while now and have realized the impact of social networking on marketing. For 2009, I’m going to move on over … Continue reading

Posted in AMA, blogging, BMA, email marketing, on-line marketing, social networking, Twitter, WordPress | Leave a comment

Five Marketing Baby Steps For Your Business or "Almost" Business

Having been in the business to business (B2B) world all my career and now starting to slowly enter the consumer market in my current responsibilities, I’m finding that marketing of any size or in any market has similarities. I believe … Continue reading

Posted in email marketing, marketing a new business, marketing tips, marketing your business, newsletter marketing | 1 Comment

What to do with all this 2007 data!

I’ve been looking over my marketing analytics, which I’ve carefully captured throughout the year on my email marketing efforts. Talk about geeky, I have this huge spreadsheet listing all my email campaigns and results. I’m going to put this data … Continue reading

Posted in analytics, email marketing, marketing campaign statistics | Leave a comment