Sky Palette by Nicholas T

I’ve had a great year at Mercury helping to establish a marketing services business and working with many high profile clients to analyze their customer data and develop more effective marketing campaigns including acquisition, retention, and up-sell.  Additionally, we worked to help clients engage with their customers by integrating social media into their existing campaigns. 

Effective immediately, I am open to exciting new opportunities! I have spoken to many of you in the past years and have gotten to know you; so I thought this was an opportune time to let you all know. I also look at this as a chance to get closer to you whether through project collaboration or word of mouth regarding any new opportunities you may know of.  Either way, I’m open to a conversation about it. 

What is it that I do? 

My last official (kind of stuffy sounding but not) title was Director, Marketing Strategy & Analytics, which is a fancy title for developing data-driven, integrated marketing communications campaigns for clients. You can find my traditional resume here. My strengths are 16 solid years of integrated marketing communication (traditional, digital, social). I am very data-driven, which means that the database is where I start with clients. Many companies have amazing amounts of information on their customers. Some are challenged with making the most of that data to deepen relationships with their customers. That’s where I come in. Lastly, engagement is a critical part of any marketing strategy, and I help customers integrate that into their overall campaigns. 

What am I looking for? 

My background is mostly B2B high tech and pharma/biotech companies, and I have also done consulting for over five years. I prefer a full time position at a company that possesses two key qualities since it’s the environment I work best in: 1. Open to change (willing to challenge status quo;  e.g.,  ”this is the way we’ve always done it”)  2. Teamwork is not just a buzzword. People really do work together towards common goals (satisfying customers). 

How can you help? 

Let me know if you see a fit for either your company or another that comes to mind. Let’s talk, do lunch, Skype, etc. I’m open to talking more about it. 

In the meantime… 

I hope to get back into blogging about various topics that will hopefully add value to your lives and continuing my work with Beth Harte and #IMCChat. This is also a great time for me to get in touch with some of the Boston network! I’m only an hour away. 

Feel free to contact me via email, Skype (annabarcelos1) or through my social networks. Looking forward to great conversations and thank so much for reading this post.

I have been blogging and writing on various topics related to marketing in both B2B and B2C for a little while now and have realized the impact of social networking on marketing. For 2009, I’m going to move on over to WordPress for one, focused blog. New name, new blog tool, and really diving in to helping others get the most out of their marketing efforts. Since I’ve been in marketing so long (14+ years), I am familiar with traditional and the latest and greatest on-line and social marketing strategies. Additionally I have the resources and sometimes I call it luxury of working for a technology company that offers cost-effective marketing solutions to help businesses stay ahead – recession or not!

Stay tuned and keep in touch because it’s going to be so much fun!

Happy 2009!

This officiates me as a blogger, and why shouldn’t I have one? After all, I’m a professional marketer who loves what I do, and I think I’m pretty good at it. I have a lot of knowledge to share professionally, and since I’m a mom to two great kids – Sarah, 7 and Jacob, 2 there will be personal postings as well. I love to communicate and what better way! My commitment is to post daily, and I’m sticking with it!

Today’s main “event” has been this crazy snowstorm we finally got. I really never believe the weather until I see it, and this snowstorm was for real. So real in fact that my usual 10-minute commute (isn’t that great) took over two hours! Just in time for the holidays. By the way, don’t let bad weather stop you from your holiday shopping. On-line shopping is here to stay! Free shipping, great discounts, and never having to leave your house is a beautiful thing, especially with nasty weather.

Being a technology marketer for many years and working for a company who welcomes telecommuting, bad weather doesn’t usually stress me out. Being a native New Englander, that’s just part of life.