Author Archives: Anna

About Anna

B2B Marketer | IMC | Web | Data & Analytics | Mom | Bookwork | Allergic to Status Quo

Fast Forward to Today

Posted on November 24, 2010 by Anna

It’s been a while since I’ve written a post here. I’m a month into a new job, and my last post is no longer relevant. Although I don’t post regularly, this blog has been been a tremendous help with accomplishing my goals. Continue reading →

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Friends, I’m looking for new opportunities!

Posted on August 3, 2010 by Anna

  I’ve had a great year at Mercury helping to establish a marketing services business and working with many high profile clients to analyze their customer data and develop more effective marketing campaigns including acquisition, retention, and up-sell.  Additionally, we worked to … Continue reading →

Posted in B2B marketing, blogging, marketing campaigns, marketing expertise, marketing management, marketing strategy, social media, social networking | 9 Comments

Five Confessions of an Integrated Marketing Communications Marketer

Posted on January 13, 2010 by Anna

Last night Beth Harte (@bethharte) and I launched #IMCChat, a chat focused on integrated marketing communications (IMC), and we were absolutely astonished by the amount of amazing people who contributed to this chat.  Earlier this year Beth and I met and talked … Continue reading →

Posted in Uncategorized | 8 Comments