Sky Palette by Nicholas T
I’ve had a great year at Mercury helping to establish a marketing services business and working with many high profile clients to analyze their customer data and develop more effective marketing campaigns including acquisition, retention, and up-sell. Additionally, we worked to help clients engage with their customers by integrating social media into their existing campaigns.
Effective immediately, I am open to exciting new opportunities! I have spoken to many of you in the past years and have gotten to know you; so I thought this was an opportune time to let you all know. I also look at this as a chance to get closer to you whether through project collaboration or word of mouth regarding any new opportunities you may know of. Either way, I’m open to a conversation about it.
What is it that I do?
My last official (kind of stuffy sounding but not) title was Director, Marketing Strategy & Analytics, which is a fancy title for developing data-driven, integrated marketing communications campaigns for clients. You can find my traditional resume here. My strengths are 16 solid years of integrated marketing communication (traditional, digital, social). I am very data-driven, which means that the database is where I start with clients. Many companies have amazing amounts of information on their customers. Some are challenged with making the most of that data to deepen relationships with their customers. That’s where I come in. Lastly, engagement is a critical part of any marketing strategy, and I help customers integrate that into their overall campaigns.
What am I looking for?
My background is mostly B2B high tech and pharma/biotech companies, and I have also done consulting for over five years. I prefer a full time position at a company that possesses two key qualities since it’s the environment I work best in: 1. Open to change (willing to challenge status quo; e.g., ”this is the way we’ve always done it”) 2. Teamwork is not just a buzzword. People really do work together towards common goals (satisfying customers).
How can you help?
Let me know if you see a fit for either your company or another that comes to mind. Let’s talk, do lunch, Skype, etc. I’m open to talking more about it.
In the meantime…
I hope to get back into blogging about various topics that will hopefully add value to your lives and continuing my work with Beth Harte and #IMCChat. This is also a great time for me to get in touch with some of the Boston network! I’m only an hour away.
Feel free to contact me via email, Skype (annabarcelos1) or through my social networks. Looking forward to great conversations and thank so much for reading this post.
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Ola linda.
Just caught myself wondering why MarketingProfs doesn’t create a position for you and hire you on the spot!
I don’t think integration is at all well understood in the SME marketplace – at a time when its importance is escalating. Many MarketingProfs members would benefit from your expertise – not to mention MarketingProfs itself.
Call me crazy (you wouldn’t be the first, and won’t be the last), but I think you should pitch them. Get yourself a 1yr “trial” contract, blow them away, and make us all proud.
XOJA.
You earned your bachelor’s several years after your work experience began. How’s that? You studied part-time? How many years did it take you?
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Hi Ari! It took me close to 10 years to finish at Bryant! (I’m a pretty determined person). I wanted to have the education under my belt as a personal goal. Did it help me advance in my career? Not sure. I think it just rounded me out. I initially graduated from Katharine Gibbs School, which at the time (late 80′s) got my foot in a lot of doors and eventually landed me in marketing. I made the decision to remain working full time while getting degree part-time. I was nine months pregnant with my daughter waddling through the campus, but I did it! Ha.
Hi Anna,
I was thinking we should conduct an interview on my blog… let me know if you’d like to chat. and if there’s any other way I can help.
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Hi John!
So nice to see you here. I would love to do an interview. Please send me a note on what you have in mind at anna at annabarcelos dot me.
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I have to admit that its extremely great and I am really interested with it. Yeah! I don’t also think integration is at all well understood in the SME marketplace – at a time when its importance is escalating. Many MarketingProfs members would benefit from your expertise – not to mention MarketingProfs itself. Looking more in your updates.
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