Comments on: Five Confessions of an Integrated Marketing Communications Marketer http://www.annabarcelos.me/2010/01/13/five-confessions-of-an-integrated-marketing-communications-marketer/?utm_source=rss&utm_medium=rss&utm_campaign=five-confessions-of-an-integrated-marketing-communications-marketer My thoughts on B2B Marketing, Web, Data/Analytics, Books, Family, Movies, and other things I love to talk about Wed, 14 Sep 2011 02:53:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anna http://www.annabarcelos.me/2010/01/13/five-confessions-of-an-integrated-marketing-communications-marketer/comment-page-1/#comment-3013 Anna Wed, 21 Apr 2010 22:07:49 +0000 http://www.annabarcelos.me/?p=92#comment-3013 I'd be happy to answer any questions you have. Please email me at anna at annabarcelos.me. I’d be happy to answer any questions you have. Please email me at anna at annabarcelos.me.

]]> By: Nancy Karanja http://www.annabarcelos.me/2010/01/13/five-confessions-of-an-integrated-marketing-communications-marketer/comment-page-1/#comment-3012 Nancy Karanja Mon, 19 Apr 2010 09:03:43 +0000 http://www.annabarcelos.me/?p=92#comment-3012 Anna, I happened to come across your post while doing an online research for a Critical Reasoning Test. The question is on the relationship of public relations and the allied disciplines of marketing communications and advertising. I would really like to read your thoughts on that. Anna, I happened to come across your post while doing an online research for a Critical Reasoning Test. The question is on the relationship of public relations and the allied disciplines of marketing communications and advertising. I would really like to read your thoughts on that.

]]> By: Anna http://www.annabarcelos.me/2010/01/13/five-confessions-of-an-integrated-marketing-communications-marketer/comment-page-1/#comment-3006 Anna Tue, 02 Feb 2010 01:16:10 +0000 http://www.annabarcelos.me/?p=92#comment-3006 Rob, I'm glad this post helped you in some way. I'm learning more and more that if we don't do what we love, we will never find that sense of satisfaction or fulfillment. That's no way to live life. When I lost my job last year during the worst possible time in our economy, instead of panicking I felt relieved/excited because it forced me to soulsearch and really think about what I'm passionate about. I believe my attitude and determination (although unemployed for six months) helped me land a great job. It always works out. Follow your passion and believe in yourself, even if it's really scary. Best of luck! Rob, I’m glad this post helped you in some way. I’m learning more and more that if we don’t do what we love, we will never find that sense of satisfaction or fulfillment. That’s no way to live life. When I lost my job last year during the worst possible time in our economy, instead of panicking I felt relieved/excited because it forced me to soulsearch and really think about what I’m passionate about. I believe my attitude and determination (although unemployed for six months) helped me land a great job. It always works out.

Follow your passion and believe in yourself, even if it’s really scary. Best of luck!

]]> By: Rob Waters http://www.annabarcelos.me/2010/01/13/five-confessions-of-an-integrated-marketing-communications-marketer/comment-page-1/#comment-3003 Rob Waters Sat, 30 Jan 2010 03:42:40 +0000 http://www.annabarcelos.me/?p=92#comment-3003 I love to hear these personal risk-chance careers in action. That is where I'm at after 13 years in Fortune 100 corporate sales/IT/vendor management; transitioning to the creative.(I am 85% creative, 15.3% tech) - which all worked well till the big econo dive. Thanks for your inspiration as I pursue 99.1% online marketing - and less IT. I love to hear these personal risk-chance careers in action. That is where I’m at after 13 years in Fortune 100 corporate sales/IT/vendor management; transitioning to the creative.(I am 85% creative, 15.3% tech) – which all worked well till the big econo dive. Thanks for your inspiration as I pursue 99.1% online marketing – and less IT.

]]> By: admin http://www.annabarcelos.me/2010/01/13/five-confessions-of-an-integrated-marketing-communications-marketer/comment-page-1/#comment-2939 admin Fri, 15 Jan 2010 15:24:10 +0000 http://www.annabarcelos.me/?p=92#comment-2939 Kyle, I find we are few among many who have landed at companies and have been responsible for or involved in the overall plan. The reality I'm seeing is that these marketing disciplines are siloed, and folks are possessive about crossing borders. In the end the message isn't clear among customers, stakeholders, publics. Social media has placed a big ole magnifying glass on companies, and the public has a much lower tolerance level for companies to not respond or talk to them. There's no excuse anymore. Working as a team is the only way. Looking forward to seeing you at our upcoming #IMCChat and thanks for visiting. Kyle, I find we are few among many who have landed at companies and have been responsible for or involved in the overall plan. The reality I’m seeing is that these marketing disciplines are siloed, and folks are possessive about crossing borders. In the end the message isn’t clear among customers, stakeholders, publics. Social media has placed a big ole magnifying glass on companies, and the public has a much lower tolerance level for companies to not respond or talk to them. There’s no excuse anymore. Working as a team is the only way. Looking forward to seeing you at our upcoming #IMCChat and thanks for visiting.

]]> By: Kyle Flaherty http://www.annabarcelos.me/2010/01/13/five-confessions-of-an-integrated-marketing-communications-marketer/comment-page-1/#comment-2938 Kyle Flaherty Fri, 15 Jan 2010 14:04:49 +0000 http://www.annabarcelos.me/?p=92#comment-2938 Anna, really looking forward to the next chat, nice to see folks looking at this element of communications. There are no stand-alone disciplines any more in marketing nor communications (in fact, those two are so closely linked it is hard to notice the difference at times), integration is a key to success. /kff Anna, really looking forward to the next chat, nice to see folks looking at this element of communications. There are no stand-alone disciplines any more in marketing nor communications (in fact, those two are so closely linked it is hard to notice the difference at times), integration is a key to success.

/kff

]]> By: admin http://www.annabarcelos.me/2010/01/13/five-confessions-of-an-integrated-marketing-communications-marketer/comment-page-1/#comment-2911 admin Thu, 14 Jan 2010 17:04:05 +0000 http://www.annabarcelos.me/?p=92#comment-2911 I refer to digital as on-line marketing (email, search, web). Social media is like a curve ball. Every marketing discipline whether traditional or new can integrate social media. I try not to get so wrapped up in the media. The overall goals and how we have conversations with the outside world is where I try to spend most of my brain space. The tools are the conduits to carry out the goals. Thanks for stopping by Ari. Hope to see you at upcoming #imcchats. Anna I refer to digital as on-line marketing (email, search, web). Social media is like a curve ball. Every marketing discipline whether traditional or new can integrate social media.

I try not to get so wrapped up in the media. The overall goals and how we have conversations with the outside world is where I try to spend most of my brain space. The tools are the conduits to carry out the goals.

Thanks for stopping by Ari. Hope to see you at upcoming #imcchats.

Anna

]]> By: Ari Herzog http://www.annabarcelos.me/2010/01/13/five-confessions-of-an-integrated-marketing-communications-marketer/comment-page-1/#comment-2908 Ari Herzog Thu, 14 Jan 2010 15:57:36 +0000 http://www.annabarcelos.me/?p=92#comment-2908 How do you differentiate between digital and social media in this broader piece with traditional? In fact, why not just state media? How do you differentiate between digital and social media in this broader piece with traditional? In fact, why not just state media?

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