Focusing on customers

I’ve been looking over my marketing analytics, which I’ve carefully captured throughout the year on my email marketing efforts. Talk about geeky, I have this huge spreadsheet listing all my email campaigns and results. I’m going to put this data together and analyze it to see where my trends for the year are. For example, what days of the week produced the best results? What is my average open rate? Clickthrough rate? I could go on and on. Many web sites and articles on the web claim that they know what the open rates should be. While I enjoy reading that information, there is one thing email marketers have to realize. Just because the industry standard for an Open Rate is 45% doesn’t mean that’s what MY specific open rate is. It all depends on the tactics I specifically used for my campaigns, which are unique from others’ campaigns. Stay tuned, I’ll post my results here when I finish my report. Maybe I’ll uncover some really interesting things I never realized that I can put to work in 2008!