Wow, just looking at my personal blog, and the last time I posted was when I started a new job two years ago! Well, I’ve been very active everywhere else, so it’s been a real challenge keeping this blog up. Until I decide exactly what I want to write about here, you can find me on all the social networks (see icons on right) and keeping up our corporate blog at ten24.
See, I’m pretty accessible so let me know if I can help in any way! Bye, bye for now.
It’s been a while since I’ve written a post here. I’m a month into a new job, and my last post is no longer relevant. Although I don’t post regularly, this blog has been been a tremendous help with accomplishing my goals. First, it has helped me find not one, but two jobs, and second, it has been instrumental in helping me build my network; an amazing group of people, most of whom I’ve become friends with. I was thinking about not renewing my domain, but how could I give away my name and a way to communicate with people? It’s just too valuable to me.
I hope to keep the blog fresh, and since this blog is not a revenue generator for me, I would still like it to be a place for me to write about things that are important to me (and maybe you), both personally and professionally.
What can I offer you professionally? In my new role as Director of Client Solutions for a web development firm, I help clients establish goals for their websites. We help mostly B2B clients, but also have B2C clients. Companies (mid-size) come to us because they want a website that is easy to update and both SEO and social media friendly. Most of our clients are content-driven. They want to be able to update their websites often, create meta data and categorize content for SEO and be able to distribute content over social channels. These web sites aren’t your typical WordPress sites. In many cases our clients are using marketing automation systems, analytics programs and email platforms that need to be integrated for full functionality. That’s what we do well – make it all work together. We provide a content management system with integrated email, which is a plus for many of our clients, as well as content marketing strategies to make sure goals are being accomplished and adjustments are made if not. If you are part of an organization that is seeking a new web presence or know a company who is, I would love to work with you. If we already know each other, that would be fun! I’m also open to guest blogging/speaking on related topics. You can see some of my posts here and here.
How can I help you personally? I’m not all business. A natural extrovert, I like to talk about a lot of things like books, music, movies, my kids/family, and charities. Feel free to approach me with any questions or thoughts you may have. Oh yeah, one more thing: if you are looking for work and want to utilize networking and social media to help you find the right job, I’d like to help any way I can because I’ve been there (twice!). I once heard a well-known social media personality (I’m not much of a name dropper, sorry) say “There may not be many jobs out there, but there is plenty of work.” I agree! It’s out there.
How often will I be posting here? That’s currently an action item on my list. You can find me blogging on my corporate blog more often, but don’t give up on me here just yet 
Until next time…
Sky Palette by Nicholas T
I’ve had a great year at Mercury helping to establish a marketing services business and working with many high profile clients to analyze their customer data and develop more effective marketing campaigns including acquisition, retention, and up-sell. Additionally, we worked to help clients engage with their customers by integrating social media into their existing campaigns.
Effective immediately, I am open to exciting new opportunities! I have spoken to many of you in the past years and have gotten to know you; so I thought this was an opportune time to let you all know. I also look at this as a chance to get closer to you whether through project collaboration or word of mouth regarding any new opportunities you may know of. Either way, I’m open to a conversation about it.
What is it that I do?
My last official (kind of stuffy sounding but not) title was Director, Marketing Strategy & Analytics, which is a fancy title for developing data-driven, integrated marketing communications campaigns for clients. You can get a copy of my traditional resume by just asking. My strengths are 16 solid years of integrated marketing communication (traditional, digital, social). I am very data-driven, which means that the database is where I start with clients. Many companies have amazing amounts of information on their customers. Some are challenged with making the most of that data to deepen relationships with their customers. That’s where I come in. Lastly, engagement is a critical part of any marketing strategy, and I help customers integrate that into their overall campaigns.
What am I looking for?
My background is mostly B2B high tech and pharma/biotech companies, and I have also done consulting for over five years. I prefer a full time position at a company that possesses two key qualities since it’s the environment I work best in: 1. Open to change (willing to challenge status quo; e.g., ”this is the way we’ve always done it”) 2. Teamwork is not just a buzzword. People really do work together towards common goals (satisfying customers).
How can you help?
Let me know if you see a fit for either your company or another that comes to mind. Let’s talk, do lunch, Skype, etc. I’m open to talking more about it.
In the meantime…
I hope to get back into blogging about various topics that will hopefully add value to your lives and continuing my work with Beth Harte and #IMCChat. This is also a great time for me to get in touch with some of the Boston network! I’m only an hour away.
Feel free to contact me via email, Skype (annabarcelos1) or through my social networks. Looking forward to great conversations and thank so much for reading this post.
